As the world of marketing evolves, so do SEO strategies. As per SEO companies in Dubai, if you are not paying attention to updates in search engine algorithms, your website may be affected by penalties and rankings drop. Read on to learn more about how to stay ahead of the curve!
SEO is constantly changing and evolving to keep up with the latest search engine algorithms. If you are not keeping up with these changes, your website may be penalized and see a rankings drop. Here are some tips on how to stay ahead of the curve:
-Stay informed about updates to Google’s algorithm. The Google Algorithm Updates page is a great resource for staying up-to-date on all changes.
-Make sure your website is mobile friendly. In April 2015, Google released an update that gave mobile friendly websites a boost in rankings. To check if your website is mobile friendly, use the Mobile Friendly Test tool.
-Use long tail keywords in your content. Long tail keywords are specific keywords that are more likely to be used by searchers when looking for what you offer.
-Create content with the user in mind, not search engines! On April 21st 2015, Google released an update which was meant to help users find higher quality results on their searches. This included better rankings for websites that create detailed page content and include relevant keywords throughout the entire text of a post or article (not just within H tags).
-Optimize your site for local searches. When doing a search, Google will now show results specific to where you are located (if this feature is turned on in your settings). Optimizing your website with keywords relevant to your geographical location can help attract customers who are searching near or around that area.
-Make sure the content of all pages and posts on your site add value! If users visit multiple parts of your website and do not find helpful information, they may leave which could affect rankings. It’s important that each page provides unique value so it helps improve conversions! Helping drive traffic through SEO is no longer an easy task but it can be done if you keep up with updates from Google.
By following these tips throughout the year, businesses can stay ahead of the curve and continue to rank high in search engine results pages! If you are having trouble keeping up, then it is best for you to hire a digital marketing agency.